It is well worth the annual fee I pay for the privilege.

I like my ability to phone Dr. Portnoy on his personal cell phone 7 days per week and get him on the phone virtually every time I have called.
I do not have to be routed through incompetent office staff, as has been my experience over the last 60 years with dozens of other physicians.
That should be the most distinctive selling point for MDVIP.
It is well worth the annual fee I pay for the privilege.