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Primary Care That Makes You Primary

Nicole Rothenberg, MD

Family Medicine

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*MDVIP respects your privacy and will only use your personal information as stated in our Privacy Policy and Terms of Use. By providing your number, you are giving your express written consent to receive telemarketing calls or text messages using an automatic phone dialing system or an artificial or prerecorded voice at that number. You can contact us at any time if you wish to stop receiving such messages.

Residency

Providence Hospital
Southfield, MI
Family Medicine 2007-2009
Chief Resident

Internship

Providence Hospital
Southfield, MI
2006-2007

Medical School

Wayne State University
Detroit, MI
Doctorate of Medicine 2006

Undergraduate

Wayne State University
Detroit, MI
Bachelor of Science, Psychology & Pre-Med 2002

American Board of Family Medicine

Trinity Health Livonia Hospital
Ascension Southfield and Novi

Faculty, Family Medicine Obstetrics, Providence Hospital Family Medicine Residency Program 2009-2024
Trinity Health Family Medicine Residency Program

  • Core Family Medicine/Obstetrics Faculty 2017-present
  • Site Medical Director 2017-present

Outstanding Teacher of the Year Award, St. Mary Mercy Hospital 2017-2018
Physician Excellence Award Ascension - Family Medicine 2017
Providence Hospital Residency Faculty Teaching Award 2013
AFMRD/NAPCRG/CFPC Research Award 2009
Society of Teachers of Family Medicine - Resident Teacher Award 2008-2009

American Academy of Family Physicians
Michigan Academy of Family Physicians

Michigan

Yad Ezra Food Bank
Meals on Wheels
Community Garden Program
Mitzvah Day

Hiking, Healthy Cooking, Dancing

Remote video URL

MDVIP Annual Membership Fee

MDVIP’s annual fee covers the Wellness Program and generally can be made in quarterly, semi-annual and annual payments.

Quarterly
$525.00 every 3 months*

Semi-Annual
$1,050.00 every 6 months*

Annual
$2,100.00 each year*

Doctor's Office
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Professional headshot of Dr. Nicole Rothenberg, with a friendly smile and a neutral background.

Meet Nicole Rothenberg, MD


My passion for medicine began at the age of nine, and from that moment on, it has always felt like my true calling. To me, medicine is not just a profession—it is a fulfilling, welcoming space, and I strive to make each patient feel a sense of comfort and trust when they come to see me. I have received feedback from patients that my strengths include interpersonal skills, empathy and a genuine curiosity about the individuals in my care. My goal is to build lasting relationships based on mutual trust and more individualized medicine. I take great pride in listening to my patients and learning about your goals, challenges and values so that, together, I can support your efforts to work toward optimal health.

With 18 years of experience in family medicine and obstetrics, I have had the privilege of caring for individuals and families at all stages of life, from birth to geriatrics. Early in my career, I built a large private practice, and later I served as faculty in leading family medicine residency programs in the metro Detroit area. Now,  as an MDVIP-affiliated physician, I can provide personalized, attentive care that I believe all patients deserve, supported by resources and tools not typically offered by traditional primary care practices. My special interests encompass preventive health, with a tailored approach to women’s and men’s health. In addition to my core areas of experience, I also cover areas such as pediatrics, postpartum care and menopausal management. I can also perform a range of in-office procedures to help meet the diverse needs of my patients.

In my practice, I am committed to exploring options, blending traditional medical approaches with alternative therapies when appropriate. My MDVIP-affiliated practice offers services, including comprehensive, advanced health screenings and diagnostic tests, that go far beyond those found in concierge medicine practices. Together, we can work as a team to advocate for your health and well-being. It would be both my honor and privilege to serve you, and I am proud to offer conveniences, such as same- or next-day in-person or virtual appointments, to help make your healthcare experience as seamless as possible. I am affiliated with Trinity Health Michigan and Ascension and Henry Ford Health systems.

When I'm not practicing medicine, I enjoy spending time with my family and friends, cooking, hiking, attending live music events and dancing. I have two beautiful teenagers who have taught me a lot about parenting, and I’m grateful to have experience that I can share with patients raising kids.

I invite you to schedule an appointment to meet me, tour our office and learn more about the benefits of being an MDVIP member under my care. I look forward to the opportunity to care for you and your loved ones.
 

Get Started Today

Fill out the form to join now, receive more information, or schedule a meeting with Dr. Rothenberg.

Get Started | Today
I want to...

*MDVIP respects your privacy and will only use your personal information as stated in our Privacy Policy and Terms of Use. By providing your number, you are giving your express written consent to receive telemarketing calls or text messages using an automatic phone dialing system or an artificial or prerecorded voice at that number. You can contact us at any time if you wish to stop receiving such messages.

Primary Care That Makes You Primary

A new healthcare model to suit your lifestyle
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Woman at Cafe

Benefits of joining Dr. Rothenberg's practice with MDVIP

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MDVIP Wellness Program

Expect comprehensive screenings and tests and a custom wellness plan designed for you.

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Better Doctor-Patient Relationship

97% of MDVIP members are satisfied with their relationship (vs 58% in traditional PCP).

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Same/Next-Day Appointments

See Dr. Rothenberg quickly and take your time during each appointment.

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Reachable 24/7

Reach Dr. Rothenberg by phone after-hours and on weekends.

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Smaller Practice Size

MDVIP practices are smaller than most primary care practices, which means your doctor has more time to help you.

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Your Dedicated Doctor

See Dr. Rothenberg when you go to the office — not someone else like a nurse practitioner or physician assistant

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Travel Benefits

If you need urgent care while traveling, your physician can help arrange your care with a local hospital, pharmacy or doctor.

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Medical Centers of Excellence

For patients who need care beyond what is available locally, MDVIP can connect your doctor with specialists at some of the country’s leading medical institutions

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Better Health Outcomes

Members have better control of chronic conditions like type 2 diabetes, high cholesterol and hypertension.

Frequently Asked Questions

Doctors who operate in the MDVIP models typically see far fewer patients than traditional primary care doctors. That gives them more time to develop deeper doctor-patient relationships that can lead to better outcomes. They can also offer conveniences that most primary care doctors can’t, including same- and next-day appointments. They’re available after hours for urgent matters. And they have time to focus on prevention. That focus begins with the MDVIP Wellness Program, which patients pay for with their annual membership fee.

Most MDVIP-affiliated primary care practices accept insurance (your physician can tell you whether they accept your specific insurance plan). Your annual fee pays for preventive care medical services that insurance usually doesn’t cover (e.g., advanced diagnostic testing and screenings). Your MDVIP-affiliated physician will continue to bill your insurance and charge copays, co-insurances and deductibles as he or she currently does for other medical services like sick visits.

MDVIP makes wellness and prevention easier by providing your physician with innovative tools and technology. MDVIP supports your physician’s practice and seeks to eliminate barriers to a positive healthcare experience. Your doctor will determine whether and how to incorporate these tools at his/her discretion.

MDVIP Annual Membership Fee

MDVIP’s annual fee covers the Wellness Program and generally can be made in quarterly, semi-annual and annual payments.

Quarterly
$525.00 every 3 months*

Semi-Annual
$1,050.00 every 6 months*

Annual
$2,100.00 each year*

Get Started Today

Fill out the form to join now, receive more information, or schedule a meeting with Dr. Rothenberg.

Get Started | Today
I want to...

*MDVIP respects your privacy and will only use your personal information as stated in our Privacy Policy and Terms of Use. By providing your number, you are giving your express written consent to receive telemarketing calls or text messages using an automatic phone dialing system or an artificial or prerecorded voice at that number. You can contact us at any time if you wish to stop receiving such messages.

The Office of Nicole Rothenberg, MD


Locations & Hours

Primary Office

29275 Northwestern Highway Suite 202
Southfield, MI 48034

call 248.996.8332

Get Directions

Hours

Mon Closed
Tue Closed
Wed Closed
Thu Closed
Fri Closed
Sat Closed
Sun Closed

MDVIP Annual Membership Fee

MDVIP’s annual fee covers the Wellness Program and generally can be made in quarterly, semi-annual, and annual payments.

Quarterly
$525.00 every 3 months*

Semi-Annual
$1,050.00 every 6 months*

Annual
$2,100.00 each year*

Get Started Today

Fill out the form to join now, receive more information, or schedule a meeting with Dr. Rothenberg.

Get Started | Today
I want to...

*MDVIP respects your privacy and will only use your personal information as stated in our Privacy Policy and Terms of Use. By providing your number, you are giving your express written consent to receive telemarketing calls or text messages using an automatic phone dialing system or an artificial or prerecorded voice at that number. You can contact us at any time if you wish to stop receiving such messages.

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