Incorporating Personalized Preventive Medicine Into the Practices of Hospital-Employed Physicians

Attracting and retaining physicians, especially those in primary care, is an enduring challenge for hospitals. Hospitals have begun deploying a strategy to meet this challenge that, at first glance, might seem surprising: including in the mix of a hospital's employed physicians those using a different practice model than most, namely personalized medicine.

Demand for a primary care physician who focuses on preventive healthcare, like the MDVIP personalized model, among the patient population is growing, and providing physicians who practice it is one way to remain competitive in the marketplace while also retaining physicians.