Expanding VIP care: New concierge doc models focus on employers, with some offering specialists

Dr. Louis Malinow had become increasingly dissatisfied with the amount of time he had with patients in his family medicine practice in Baltimore. He was rushing through as many as 30 patients a day. “I knew there was a better way to practice,” Malinow said. 

Driven by these concerns, Malinow in 2008 shifted his practice from a traditional insurance-based model to one where patients pay him a flat annual fee of $1,500 to $1,800 for primary-care services not typically covered by insurance.